Sol de Janeiro Leite Café and Leite Néctar are two limited-edition perfume mists designed as a coordinating “café and dessert” collection. Leite means “milk” in Portuguese, connecting both fragrances through a creamy, indulgent gourmand character and milky sensoriality.

The color palettes visually express each fragrance story. Leite Café features a warm, latte-inspired gradient of cream, caramel and rich coffee brown, while Leite Néctar combines soft milky pink with vibrant peach and berry tones to capture its juicy, fruity sweetness.

The soft white caps unify the collection and reinforce the creamy milk concept. A custom Sol de Janeiro emblem with a diamond shape, finished in coordinating metallic colors, adds a distinctive jewel-like detail that elevates the packaging and strengthens brand recognition.

ROLE: Art Direction + Packaging Design + Branding Design

Hydrating Jet Set Cheirosa 62 is a travel-size body care trio designed for effortless hydration on the go. The set features Body Badalada™ Vitamin-Infused Lotion, Brazilian Kiss Lip Butter, and the iconic Cheirosa 62™ Perfume Mist—three essentials that hydrate, nourish, and deliver Sol de Janeiro’s signature irresistible scent.

Inspired by the idea of “Pick Up & Go,” I developed a travel-driven packaging concept that captures the excitement of escaping to a new destination. Custom visa and passport-style stamps were incorporated into the insert card design, creating a playful visual connection to travel while reinforcing the brand’s vibrant Brazilian spirit.

ROLE: Art Direction + Packaging Design + Branding Design

Bronze Goddess Aegea is a floral-green escape, where the lush fragrance of blossoms and ripe fruits intertwines. The EDP bottle design is inspired by the frosted white landscapes of Santorini, while the secondary packaging showcases the timeless beauty of ancient Greek marble with a multi-dimensional, granite-like texture, expertly crafted working with Universal Engraving Company. A Santorini-blue door frame adorns the outer packaging, while an intricate illustration of the island’s breathtaking scenery graces the interior of folding carton was drawn by Hui. Together, these elements beautifully capture the essence of Santorini, transporting its iconic charm to life.

ROLE: Art Direction + Packaging Design + Illustration + Product Development

I led the design of the bottle decoration and folding carton for Bronze Goddess Eau de Parfum, translating Estée Lauder’s iconic summer franchise into a more elevated, sensual, and modern expression. The concept explores the idea of “sun on skin”—a moment where warmth, light, and femininity come together.

The bottle features a radiant gradient that transitions from luminous ivory to deep bronze, evoking the glow of golden hour across the body. The finish is intentionally soft and diffused, creating a skin-like luminosity.

For the secondary packaging, the same gradient is carried through to maintain visual continuity. It is paired with sustainable mylar paper and the signature Estée Lauder Bronze Goddess tortoise pattern, adding depth, texture, and a refined sense of luxury.

The typography is intentionally minimal, reflecting Estée Lauder’s timeless brand equity and allowing the design to feel refined and enduring.

The cap is retained as a metallic ribbed gold finish, inspired by fine jewelry, adding a tactile sense of luxury and elevating the overall design. This design elevates Bronze Goddess from a seasonal fragrance into a modern signature, balancing sensuality with refinement.

ROLE: Art Direction + Packaging Design + Product Development

Aramis is a cornerstone of The Estée Lauder Companies,recognized as a leader in the men's fragrance and grooming industry. Since its launch in 1963, Aramis has set the standard for male grooming, building strong global equity through its Grooming Masterplan and an extensive portfolio of over 80 grooming products.

The Intuition Aramis bottle design draws inspiration from Estée Lauder's iconic Youth Dew Bath Oil for the shape with masculine blue gradient. The cap features a luxurious combination ofa shiny metal interior and a molded plastic exterior, adorned with Aramis' signature tortoise pattern through precision spraying.

The outer carton design showcases a bold, masculine blue gradient, elegantly accented by an Aramis plaque at the bottom of the front panel with a refined blind emboss treatment. Folding carton was inspired by a lamp in M. Lauder’s office, the sides and top panels feature the iconic Aramis tortoise pattern, seamlessly blending timeless heritage with modern sophistication.

Estée Lauder will team up with Manchester United, the most famous and successful professional soccer clubs in the world. Based in Manchester, England, to reach and engage our extensive fanbase in China and the Asia Pacific markets, a first-of-its-kind partnership for the brand. The partnership will initially spotlight Estée Lauder Advanced Night Repair Serum, an industry disruptor, and one of the best-selling, most-loved skincare products in the brand’s history. Collaborated with Manchester United to incorporate their bold devil graphic into the Advanced Night Repair bottle design, utilizing digital printing techniques. Integrated iconic Man U visuals, including the devil emblem, crest, and scarf motifs, to create a striking and cohesive design.

ROLE: Art Direction + Packaging Design

Estée Lauder’s Beautiful Magnolia Holiday Limited Edition is a mesmerizing seasonal twist on the iconic Beautifulfragrance, celebrated for its lush floral bouquet. The packaging, illustrated by Hui, perfectly embodies the essence of the fragrance with delicate floral motifs drawn from its key notes-Mandarin, Rose Petals, Magnolia, Jasmine, Sandalwood, Amber, and Vanilla. This exquisite artwork mirrors the harmonious blend of vibrant freshness and comforting warmth that defines the scent, capturing both its elegance and its seasonal allure.

ROLE: Art Direction + Packaging Design + Illustration + Product Development

Beautiful Magnolia Fleur was launched in 2025 as a flanker of Beautiful Magnolia.

it is described as a joyful white floral fragrance with prominent notes of lush magnolia, solar gardenia accord, cedarwood — plus brighter/floral-citrus or floral-spicy accents: mandarin, bergamot, pink pepper, jasmine, orange blossom, rose, benzoin, ambertonic accords.

I worked on the frosted pink EDP bottle design and deco, along with the secondary carton illustration and color direction tailored to resonate with Gen-Z consumers. I also partnered closely with the printing vendor to oversee the Estée Lauder swan plate, printing finishes, crafted to mirror the primary bottle’s visual identity. The carton is enhanced with a delicate Beautiful Magnolia texture in pink foil.

The Fresh Beauty Holiday 2023 packaging design is inspired by the sensorial stories behind the brand’s signature skincare ingredients, including Kombucha tea, Rose, and Lotus. In collaboration with Lesli Fonte and art direction by Colene Blanchet, the design beautifully merges these elements into a harmonious composition. The carefully curated color palette evokes a sense of freshness and vitality, while a bold "F" pattern introduces a modern, dynamic flair. This perfect blend of nature and artistry captures the essence of the Fresh collection, presenting it in a visually stunning and vibrant way.

ROLE: Art Direction + Packaging Design + Illustration

Fragrance inspired by Avon’s 134 year heritage.

ROLE: Art Direction & Logo Design

The packaging uses a minimal, architectural approach inspired by Avon’s heritage while giving the collection a more contemporary and elevated masculine expression.

The deep black palette paired with warm metallic gold creates a sense of sophistication and luxury. The simple geometric label becomes a consistent visual signature across the fragrance bottle, moisturizer, and hair & body wash, creating a cohesive family across different packaging formats.

The restrained graphics also allow the form, finish, and material contrast to become important parts of the brand experience.

The STUDIO 1886 identity references Avon’s founding year and transforms that heritage into a modern wordmark.

The “Aromatic Luxury” scented candle collection draws inspiration from the moods, environments, and fragrances of summer. These 3-wick soy-blend candles are expertly crafted by master perfumers and infused with refined, sophisticated scents. I led the development of the summer concept and collaborated with illustrator Petra Ericsson to create the scenic illustrations featured on the candles. The secondary packaging was thoughtfully designed using craft paper considering sustainability to evoke a natural, artisanal feel. Each candle is presented in an elegant frosted white glass jar with a metal lid and decorative label, bringing both scent and visual appeal to any space.

ROLE: Art Direction + Design + Product Development

Collaboration with Petra Ericsson, illustrator

The work focused on translating the brand’s beauty-first identity into high-impact digital campaigns, balancing strong product storytelling with clear e-commerce pathways. I developed and art-directed campaign layouts featuring hero products, promotional messaging, product demonstrations, and calls to action, ensuring that each experience felt visually cohesive while remaining conversion-focused.

A key part of the project was creating responsive campaign experiences across desktop, tablet, and mobile, maintaining consistency in hierarchy, imagery, typography, and messaging across different screen sizes. The examples shown include campaigns for Superhero Mascara, CC+ Cream, and Glow for It, each using a distinct visual language while staying within the broader IT Cosmetics brand system.

ROLE: Art Direction + Design for it cosmetics digital campaign landing pages.

Avon's Love at 1st Lash Mascara is a standout product in their cosmetics line, designed to deliver dramatic length and volume while nourishing your lashes. 

The mascara features heart-shaped, lash-hugging fibers that lock onto lashes to deliver instant length and weightless volume in a single application.

The logo, including the hand-drawn heart, was uniquely designed by Hui to reflect the product's romantic and bold identity.

ROLE: Art Direction + Design + Product Development + Iconography

Developed branding and designed for an innovative clean skincare collection under Avon Anew, formulated without parabens, synthetic fragrances, dyes, or mineral oil.

ROLE: Art Direction + Design + Product Development + Iconography

Developed the branding for the Hydra Fusion skincare collection, incorporating water drop graphics in the decorative treatment, drawing water icon’s from its key ingredient, hyaluronic acid. Designed a striking contrast of gloss and matte varnishes on the components to enhance visual and tactile appeal.

The Anew Hydra Fusion De-Puffing Eye Serum was recognized by Marie Claire magazine as one of the top 25 products that will change your life.

ROLE: Art Direction + Design + Product Development + Iconography

ROLE: Art Direction + Design

ROLE: Art Direction + Design + Product Development + Iconography