Hello!

I am a design leader with over 18 years of experience creating impactful brand and packaging solutions for globally recognized beauty and fashion brands. Most recently, I have been working with Sol de Janeiro, whereI focus on developing innovative packaging designs that resonate with Gen Z and Gen Alpha consumers.Prior to this, I worked at Estée Lauder, developing packaging for both heritage fragrance franchises and new fragrance launches.

My clients and collaborators have included Fresh (LVMH), Coty, Avon, LG, Calvin Klein, DKNY, Tommy Hilfiger, Sarah Jessica Parker, Jessica Simpson, Kendra Scott and Britney Spears, Victoria’s Secret, and Bliss etc. I specialize in developing innovative 2D packaging design and 3D product design that elevates brand identity while connecting meaningfully with today’s consumers.

As both a Design Director and hands-on Designer, I have led creative initiatives from concept through launch, partnering closely with cross-functional teams across product marketing, product development, and engineering.My work focuses on building distinctive visual languages and thoughtful packaging experiences where form, color, typography, and materials come together to tell a compelling product story.

In addition to design leadership, I bring strong illustration skills, including hand-drawn artwork and watercolor techniques, as well as digital illustration using Adobe Photoshop and Adobe Illustrator. These skills allow me to add a unique artistic dimension to packaging and brand storytelling.

Packaging Design | Creative Direction | Photo Art Direction | Graphic Design | Styling and Prop I Digital Campaign | Integrated Marketing | Social Media Strategy and Content Development | Brand Strategy and Development

For design inquiries, please contact HUIKIMDESIGN@GMAIL.COM