Rebranding of the Vitamin C skincare, which was originally inherited from Global Avon, modernized packaging design and components. Identified suitable stock bottles and jars to establish the packaging architecture, and worked on colorants with packaging development and visual design elements.

ROLE: Art Direction + Packaging Design + Product Development

Led branding and product design for Isa Knox Anew Ultimate, a premium anti-aging skincare line under Avon Anew. The packaging features a premium, prestige aesthetic built around a warm champagne-gold color palette with a refined balance of matte, satin, and high-gloss finishes. The bottles combine a frosted glass base with a soft satin metallic gold coating, creating a subtle gradient effect that feels both luminous and sophisticated. This metallized finish is smooth and slightly muted, avoiding a mirror shine to maintain a modern, elevated look.

At the neck, a high-gloss electroplated gold collar adds a reflective, jewelry-like detail, while a finely knurled ring introduces texture and a sense of precision. The pump actuator is made of opaque cream plastic with a soft matte finish, providing a gentle contrast to the surrounding metallic elements.

The taller bottle continues the same satin champagne-gold metallization across the body, paired with a high-gloss gold cap. The top of the cap features a delicate micro-textured embossing pattern, adding a tactile quality while subtly diffusing light. This combination of gloss and texture enhances the overall luxury feel without appearing overly flashy.

The jar is anchored by a frosted glass base that conveys weight and skincare efficacy, paired with a high-gloss gold collar for a polished transition to the cap. The cap itself has a matte-to-satin champagne-gold finish with a similar micro-textured top surface, reinforcing consistency across the line while offering a softer, more touchable feel.

The collection features formulations infused with paeonol and rare peonies, developed using exclusive technology and enriched with niacinamide and other potent anti-aging ingredients.

ROLE: Art Direction + Packaging Design + Gift Set Design + Product Development

ROLE: Art Direction + Design + Product Development

Collaboration with Marisol Oretega

ROLE: Art Direction + Design

Collaboration with Nicetoseeya illustrator

Corporate promotional design

ROLE: Art Direction + Design + Product Development + Illustration

ROLE: Art direction + Design + Product Development

The premium Supreme Nourishment Coconut Oil Collection for Avon, inspired by natural coconut ingredient and color, designed for primary packaging and oversaw the packaging production.

ROLE: Art Direction + Packaging Design + Product Development

Euphoria is about sexiness, fantasy, and being captivating. Sexy and sensual, euphoria speaks to the woman who has the urge to break free from everyday life - to provocatively be part of an exciting world filled with pleasure, surprise, and temptation.

 • Euphoria Special Edition fragrance_bottle decoration design

• Euphoria Mother's giftset design

• Euphoria Holiday giftset design

• Euphoria Spring giftset design

Branding of the Veilment Macadamia personal care collection.

ROLE: Art Direction + Design + Product Development

​Roezen is a luxury skincare brand founded by Yelena Royzen, a Russian-trained facialist with over 30 years of experience in the beauty industry. The brand is renowned for its signature Caviar Skin Mask, formulated with specially processed sturgeon eggs, sea salt, and essential oils, designed to address multiple skin concerns such as purification, hydration, and anti-aging. ​I worked with Yelena Roezen, developed logo, icons and designed the primary packaging.

The brand's offerings are available through its official website, as well as select retailers like Saks Fifth Avenue and Amazon

ROLE: Art Direction + Design + Product Development + Iconography + Shopping Bag Design

StriVectin® is the largest independent prestige skin care company, focusing on clinical anti-aging skin care solutions.

• Designed Holiday giftset and art directed still life photoshoot for Winter skincare routine set.

• Designed secondary packaging of StriVectinLABS Facial Toner Device, illustrated the graphic and art directed still life photoshoot

• Art directed photoshoot of 2014 fall GWP promotion "Winterize Your Skin"

• Designed poster of easter Holiday campaign

• StriVectinLABS brochure for Sephora: Art directed & designed the layout, illustrated beauty tips graphics

• Designed, brought concept of the StriVectin Product Brochure.

ROLE: Art & Photo Direction + Packaging Design + Illustration

Bloomingdale's is an American chain of luxury department stores owned by Macy's Inc. founded in 1861 by two brothers Joseph and Lyman G. Bloomingdale. My assignment was to show dynamic motion, Spring has offcially arrived - especially those in wintery states- have a case of "Spring Fever"!

• Designed for bloomingdales.com home page - 2013 Spring Ready-to-Wear Collections

• Designed for bloomingdales.com eblast page

Light Blue is the joy of living the light blue Mediterranean life, the scent is capturing sun-drenched summer days and dazzling nights. The colorful, fresh, floral-fruity scent reflects the sexiness of the Mediterranean life style. Advertising shot on the beautiful island of Capri, inspired by the freshness and lightness of the idyllic lifestyle of Mediterranean.

• Primary bottle decoration design, Secondary packaging design

Corporate or brand identity and logo are a great deal to appeal your customers. All interactions a consumer has with your business communicate a message & establish a standpoint regarding your brand name.

• Lilyette - Logo design, the brand is owned by maidenform company

• Avon Big Flash Lash mascara - brand identity design

• Maidenform Charitable Foundation - Logo design

• Roeback & Co - the brand is owned by Sears, Logo and Hang tag design for apparel

Bliss was born in 1996 with a single spa in New York City's Soho, and ignited spa revolution by combining effective services with a fun, 'no-attitude' atmosphere. The clean, modern, fresh design of Bliss spas provides a luxurious escape for consumers.

Fields: Packaging & Graphic design for Bliss Cosmetics

• Magnolia Mother's day giftset design

• Sun ban packaging design

• Holiday spa-at-home Giftset

• Coporate brochure design

Juicy Couture is an American contemporary casual wear and dress clothing brand based in Arleta, Los Angeles, California. The brand was founded by Pamela Skaist-Levy and Gela Nash-Taylor in1997. The Brand personality is very LA casual and glam, flirty, bold, feminie, fun and confident. She is a Fashion Lover, lives like an off-duty celebrity.

• Designed brand book

• Designed for holiday packaging for intimate apparel

Maidenform is a global intimate apparel company, it hasiconic heritage, celebrated 90th years anniversary in Q4, 2012. This photo shoot's concept was modern-fashion-vintage theme inspired by the Art Deco era. fashion photographer Benjamin Lennox and set designer Mattew Betmaleck created an Iconic, inventive, and irresistible feel to the intimates collections featuring international model-Tiiu Kuik.

• Capsule collection PR giftset design

• Capsule collection still life photo shoot art direction

• Delta Phi Epsilon - sorority 90th years anniversary campaign poster design

• Social media Twitter page layout design

Seasonal promotion packaging design for color trend, Avon’s EU brand.

ROLE: Art Direction + Design

Maidenform, Comfort Devotion Ads. Campaign

Maidenform set out to reinvent Comfort series, an extraordinary collection of Bras, Pants and Shapewear called it "Comfort Devotion", all fabrics have super soft and comfortable. We had a photo shoot with international photographer, Benjamin Lennox and showed blowing fabric concept.

• Art directed and designed campaign posters

• Art directed and designed launch campaign brouchre for Macy's buyer.

• Designed social media campaign, maidenform facebook page. 

• Home page focal design

• Email blast page design

• Soicial medium (Facebook, twitter, youtube) cover page design

• Facebook, What's hot page design

• Art directed and managed maidenform online still life photo shoots

Self Expressions sell through Target Stores nationwide, the brand brings an inventive, fashionable approach to intimate & shapewear. Designed for performance, quality and comfort, Self Expressions inspires confidence from the inside out.

The Self Expressions consumer is a smart and independent woman who leads and others follow. She express herself though her fashion style, and believes CONFIDENT IS THE NEW SEXY.

• Hang tag design

• in-store Poster

• in-store pop up POS sign

Branding of the LXNEW Clinical Boosters, skincare serum collection: Microbiome Balance, Moisture Lock, Pore Perfector.

Those three packaging designs are showing active ingredients & dose as deco treatment, differentiated the packaging category per color selection and made it utilitarian look.

ROLE: Art Direction + Design + Product Development + Iconography

Aerie, stylized as aerie, is a lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitter. The brand targets the American 15-to-25-year-old female demographic. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells cosmetics & fragrances, dormwear, active apparel, loungewear, accessories and sleepwear. This assignment was developing fragrance, rollerball, body care line for festive holiday 2013 campaign.

Bookseller David H. McConnell founded Avon in 1886, for more than 125 years, Avon has been empowering women around the world, and iconic global beauty company with breakthrough beauty products in skincare, color cosmetics, fragrance and personal care, and has a Fashion & Home category.

• AVON, LUXE - Women's day collection 2015

My assignment was to design primary packaging for Avon Luxe brand, personality of the brand has a powerful, bold,  captivating, luxurious and glamorous, so I showed using animal (cheetah) prints and captures seductive modern women.

• AVON, CORE - Spring collection 2015

Designed primary and secondary packaging.

the brand is for more traditionalist and the customer believes a timeless look, targeting age women 45-64, who want to exude beauty, style and class. This design is for specifically Asia market, shows spring cherry blossom in the collection.

• AVON, False Lash primary mascara

• COLOR TREND, AVON,  La Peteral collection

• AVON, SSS Original Bath oil - spring collection