Branding of the LXNEW Clinical Boosters, skincare serum collection: Microbiome Balance, Moisture Lock, Pore Perfector.

Those three packaging designs are showing active ingredients & dose as deco treatment, differentiated the packaging category per color selection and made it utilitarian look.

ROLE: Art Direction + Design + Product Development + Iconography

Aerie, stylized as aerie, is a lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitter. The brand targets the American 15-to-25-year-old female demographic. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells cosmetics & fragrances, dormwear, active apparel, loungewear, accessories and sleepwear. This assignment was developing fragrance, rollerball, body care line for festive holiday 2013 campaign.

Bookseller David H. McConnell founded Avon in 1886, for more than 125 years, Avon has been empowering women around the world, and iconic global beauty company with breakthrough beauty products in skincare, color cosmetics, fragrance and personal care, and has a Fashion & Home category.

• AVON, LUXE - Women's day collection 2015

My assignment was to design primary packaging for Avon Luxe brand, personality of the brand has a powerful, bold,  captivating, luxurious and glamorous, so I showed using animal (cheetah) prints and captures seductive modern women.

• AVON, CORE - Spring collection 2015

Designed primary and secondary packaging.

the brand is for more traditionalist and the customer believes a timeless look, targeting age women 45-64, who want to exude beauty, style and class. This design is for specifically Asia market, shows spring cherry blossom in the collection.

• AVON, False Lash primary mascara

• COLOR TREND, AVON,  La Peteral collection

• AVON, SSS Original Bath oil - spring collection