Maidenform is a global intimate apparel company, it hasiconic heritage, celebrated 90th years anniversary in Q4, 2012. This photo shoot's concept was modern-fashion-vintage theme inspired by the Art Deco era. fashion photographer Benjamin Lennox and set designer Mattew Betmaleck created an Iconic, inventive, and irresistible feel to the intimates collections featuring international model-Tiiu Kuik.
• Capsule collection PR giftset design
• Capsule collection still life photo shoot art direction
• Delta Phi Epsilon - sorority 90th years anniversary campaign poster design
• Social media Twitter page layout design
Seasonal promotion packaging design for color trend, Avon’s EU brand.
ROLE: Art Direction + Design
Maidenform, Comfort Devotion Ads. Campaign
Maidenform set out to reinvent Comfort series, an extraordinary collection of Bras, Pants and Shapewear called it "Comfort Devotion", all fabrics have super soft and comfortable. We had a photo shoot with international photographer, Benjamin Lennox and showed blowing fabric concept.
• Art directed and designed campaign posters
• Art directed and designed launch campaign brouchre for Macy's buyer.
• Designed social media campaign, maidenform facebook page.
• Home page focal design
• Email blast page design
• Soicial medium (Facebook, twitter, youtube) cover page design
• Facebook, What's hot page design
• Art directed and managed maidenform online still life photo shoots
Self Expressions sell through Target Stores nationwide, the brand brings an inventive, fashionable approach to intimate & shapewear. Designed for performance, quality and comfort, Self Expressions inspires confidence from the inside out.
The Self Expressions consumer is a smart and independent woman who leads and others follow. She express herself though her fashion style, and believes CONFIDENT IS THE NEW SEXY.
• Hang tag design
• in-store Poster
• in-store pop up POS sign
Branding of the LXNEW Clinical Boosters, skincare serum collection: Microbiome Balance, Moisture Lock, Pore Perfector.
Those three packaging designs are showing active ingredients & dose as deco treatment, differentiated the packaging category per color selection and made it utilitarian look.
ROLE: Art Direction + Design + Product Development + Iconography
Aerie, stylized as aerie, is a lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitter. The brand targets the American 15-to-25-year-old female demographic. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells cosmetics & fragrances, dormwear, active apparel, loungewear, accessories and sleepwear. This assignment was developing fragrance, rollerball, body care line for festive holiday 2013 campaign.
Bookseller David H. McConnell founded Avon in 1886, for more than 125 years, Avon has been empowering women around the world, and iconic global beauty company with breakthrough beauty products in skincare, color cosmetics, fragrance and personal care, and has a Fashion & Home category.
• AVON, LUXE - Women's day collection 2015
My assignment was to design primary packaging for Avon Luxe brand, personality of the brand has a powerful, bold, captivating, luxurious and glamorous, so I showed using animal (cheetah) prints and captures seductive modern women.
• AVON, CORE - Spring collection 2015
Designed primary and secondary packaging.
the brand is for more traditionalist and the customer believes a timeless look, targeting age women 45-64, who want to exude beauty, style and class. This design is for specifically Asia market, shows spring cherry blossom in the collection.
• AVON, False Lash primary mascara
• COLOR TREND, AVON, La Peteral collection
• AVON, SSS Original Bath oil - spring collection
