Maidenform, Comfort Devotion Ads. Campaign

Maidenform set out to reinvent Comfort series, an extraordinary collection of Bras, Pants and Shapewear called it "Comfort Devotion", all fabrics have super soft and comfortable. We had a photo shoot with international photographer, Benjamin Lennox and showed blowing fabric concept.

• Art directed and designed campaign posters

• Art directed and designed launch campaign brouchre for Macy's buyer.

• Designed social media campaign, maidenform facebook page. 

Aerie, stylized as aerie, is a lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitter. The brand targets the American 15-to-25-year-old female demographic. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells cosmetics & fragrances, dormwear, active apparel, loungewear, accessories and sleepwear. This assignment was developing fragrance, rollerball, body care line for festive holiday 2013 campaign.

Self Expressions sell through Target Stores nationwide, the brand brings an inventive, fashionable approach to intimate & shapewear. Designed for performance, quality and comfort, Self Expressions inspires confidence from the inside out.

The Self Expressions consumer is a smart and independent woman who leads and others follow. She express herself though her fashion style, and believes CONFIDENT IS THE NEW SEXY.

• Hang tag design

• in-store Poster

• in-store pop up POS sign

• Home page focal design

• Email blast page design

• Soicial medium (Facebook, twitter, youtube) cover page design

• Facebook, What's hot page design

• Art directed and managed maidenform online still life photo shoots

Bookseller David H. McConnell founded Avon in 1886, for more than 125 years, Avon has been empowering women around the world, and iconic global beauty company with breakthrough beauty products in skincare, color cosmetics, fragrance and personal care, and has a Fashion & Home category.

• AVON, LUXE - Women's day collection 2015

My assignment was to design primary packaging for Avon Luxe brand, personality of the brand has a powerful, bold,  captivating, luxurious and glamorous, so I showed using animal (cheetah) prints and captures seductive modern women.

• AVON, CORE - Spring collection 2015

Designed primary and secondary packaging.

the brand is for more traditionalist and the customer believes a timeless look, targeting age women 45-64, who want to exude beauty, style and class. This design is for specifically Asia market, shows spring cherry blossom in the collection.

• AVON, False Lash primary mascara

• COLOR TREND, AVON,  La Peteral collection

• AVON, SSS Original Bath oil - spring collection